Designing the
User Experience

FluidUI's Unique Offerings

• We’re specialists - not generalists
• Designing and testing since 1989
• Award wining designs
• Silicon Valley experience
• Human Factors engineering
• PHD in Experimental Psychology
• Masters in Education
• BFA Art & Design
• Can consult on-site
• UI branding services
• Women owned business
• Clients: Hallmark, HP, GE, Cerner
  VML, ODT, Touchnet, Ticket Solutions

Our Processes

• listen, analyze
• listen, design
• listen, test
• listen, refine

Our User Experience Services

UX Design:

• E-commerce & Software look and feels
• Front-end coding
• Information architecture
• Navigational structure
• Social networking
• Interaction storyboarding
• Prototype screens
• Wireframes
• Flash ads and demos
• Branding

Usability:

• Usability reports
• Card sort studies
• Task analysis
• User scenarios
• User testing
• Web UIs
• Software UIs
• Mobile UIs

When We Design for Usability

Externally we can:

• Boost sales
• Decrease customer support costs
• Cut design and development costs
• Reduce training costs

Internally we can:

• Increase employee productivity
• Decrease employee error
• Reduce training costs
• Cut design and development costs
• Decrease technical support