by: Art Gangel, Business Consultant
The book E-myth Revisited by Michael Gerber is the most important business book you’ve ever read. Gerber was one of the progenitors of the business systems movement of the late 80’s and 90’s, and his words ring just as true now as they did then. Why do most small businesses fail? How can I motivate my employees? How do I prevent my business from consuming my life? These questions and more are answered in this provocative and readable book. The focus of my practice is on the spiritual, which is why I resonate so deeply with this book. Gerber demonstrates how your business is merely a reflection of you. He gives the reader credit for wanting “something more” out of life, and shows in concrete terms how to use your business to deliver not just dollars, but meaning. I’m currently re-reading it for the fourth time, and it’s still challenging me in new ways. If you own your own business or if you are a decision-maker in a large business, The E-myth Revisited is a must-read.
For more useful information about running your business or life, follow Art on Twitter at “@ArtGangel”.