FluidUI Blog ~ Digest of User Experience Design, User Interface Usability, and Design for Usability Rotating Header Image

Being Different or Being Better

I met with an ecommerce company who wanted a UI that was different from their competition. So strongly they felt, that they did not assess their competitors’ design, architecture or task flows. Thus, they had a clumsy UI and complicated tasks compared to their competitor. Customers do appreciate uniqueness, though they appreciate a company who does it better, so much more.

emfluence's marketing platform, before and after

You put months into developing your site or software, why not spend a few more hours on a competitive analysis (sample). Are you in a proprietary industry and can’t access the competitions UI? Than a heuristic evaluation (sample) perform by a consultant can give you the external perspective you need to assure you’re at a marketing advantage. Company’s fall prey to  group thought, thus should routinely take measures to seek and set benchmarks based on external research of design, features and functions.

Who better to help you benchmark your UI then FluidUI experts who have aided Hallmark, Sprint, Cerner, and emfluence. Let FluidUI help position you as an industry UI leader.

Leave a Reply