by Jessica Best, emfluence Community Director
What’s New in the emfluence Marketing Platform
The emfluence Marketing Platform has come a long way since we first started working with Fluid-UI. Since our post in June 2011, we’ve had over a year of updates and another User Conference to talk to our platform users about what they love, what they need and where we’re going.
In addition to being able to create, deploy and track emails, Facebook and Twitter posts and landing pages, you can now use the emfluence Marketing Platform to create and share surveys and analyze feedback. You can post to LinkedIn as part of your integrated marketing campaign: both text only posts and sharing links with a thumbnail preview and description of the page.
With our renewed focus on ease of use having worked with Susana at Fluid-UI, we also added a “drag-and-drop” Marketing Calendar to the Platform. Add emails, Facebook, Twitter and LinkedIn posts to the calendar by dragging them onto the calendar. This feature especially lives up to emfluence’s reputation for being easy to use, and helps visually integrate social media into our users’ digital marketing plans.
Due in part to our work with Susana at Fluid-UI, we concentrated our focus on making the Platform even easier to use by adding a “drag-and-drop” Marketing Calendar. Quickly schedule emails, Facebook, Twitter and LinkedIn posts in advance by dragging them onto the calendar. This feature especially lives up to emfluence’s reputation for being easy-to-use, and helps visually integrate social media into our users’ digital marketing plans.