Archive for the 'biz tips' Category

What’s Your Company’s Game Face?

What are the advantages your company offers over the competition? Are you a trustworthy brand? Are your products unique? Do you offer supreme service or have a savvy sales team? Your advantage is not in your capabilities, but rather in your understanding of those capabilities and where they can take you. Finding and capitalizing on […]

Are Your Clients Users?

Do you see the clients of your site or software purely as clients, possibly as dollar signs or as users? If you see them as users, then you may also see them as partners who can make your product better. How do you partner with users? Survey users with online services like UserVoice or KC’s […]

2013 Tech Trends & Plans

2013 TRENDS In scanning the Forbes Magazine, Washington Post and Rolling Stone I saw these commonalities and stand-outs: Mobile Device Battles: In 2013, mobile devices will surpass PCs as the most common Web access tools. By 2015, over 80% of handsets in mature markets will be smart phones. 20% of those will be Windows phones. By […]

America Innovates

Ingenuity defines America. France has romance, England is prim-and-proper and Germany has industrialism. Americans are the inventors of electricity, automobile assembly, the telephone and the digital computer. If we did not invent it, we capitalized upon it. As we have shown in swimming, women’s tennis and the Tour de France, with athletic dominance. How did this […]

5 Tips for Surveying

based on the article of Gayle Kaplan, National Information Services (NIS) Whether you’re collecting data on your own for the first time or have hired a professional consultant, the validity of your research is dependent on the validity of your survey and it’s implementation. Below are 5 tips for obtaining useful and valid information. 1. […]

Being Different or Being Better

I met with an ecommerce company who wanted a UI that was different from their competition. So strongly they felt, that they did not assess their competitors’ design, architecture or task flows. Thus, they had a clumsy UI and complicated tasks compared to their competitor. Customers do appreciate uniqueness, though they appreciate a company who […]

The Difference Between Social Media Monitoring and Measurement

by Eric Melin, Spiral16 Manager Marketing & Communications Companies today have a wide array of options when it comes to web and social media monitoring and measurement. Once you have collected all the relevant data for your brand or online market study, though, that’s when the real challenge begins. What do you do with it? The […]

Getting to Know the emfluence Marketing Platform

by Jessica Best, emfluence marketing manager, emfluence.com The emfluence Marketing Platform is a web-based application that helps clients create, schedule, deploy and track their digital marketing campaigns. Born in Kansas City in 2003, emfluence is a full-service digital marketing agency, built around the success and growth of the emfluence Emailer, now called the emfluence Marketing […]

E-myth Revisited

by: Art Gangel,  Business Consultant The book E-myth Revisited by Michael Gerber is the most important business book you’ve never read. Gerber was one of the progenitors of the business systems movement of the late 80’s and 90’s, and his words ring just as true now as they did then.  Why do most small businesses […]

IT & Powder Puffs

Do you want to think outside of your company’s box? How about revolutionizing how customers perceive your products and services? Then hire consultants who think differently. If you are a technical company who wants to tailor your products to your users, hire non-technical consultants who see your products as your users do. Hire someone with […]

Search Lessons Learned from the JCPenney Story

by Corey Morris – emfluence SEO Expert, emfluence.com Google monitors search engine optimization tactics for websites of all sizes, including major brands like JCPenney. The company’s SEO vendor had the entire JCPenney product line averaging a rank of 1.3 – page 1 results, between 1st and 2nd place out of hundreds of thousands! Unfortunately for the JCPenney […]

Are You Mobilized?

Mobilized is more than carrying a phone, it is capitalizing on the moment. To improvise here and now and not wait until … or hesitating because … . It is seeing the possibilities and putting them into action.. Let the moment, the surroundings and the people within reach define the outcome. Opportunities exist in the […]

A Better UI and Idea in I5 Minutes

Your most effective meeting on user interface design is the one where you show your boss or client what you can do. Rather than telling them, or stating what you have done for others, demonstrate what you can do for them. We have helped prospective clients improve their design and usability at the first meeting, […]

Usability Comes In Packages

We package our usability assessments with all the bells and whistles. Want a task analysis? It’s in there. How about a visual of what it could look like? It’s in there. How about … well here is what you get: Fluid’s Flow Pack: Tasks Analysis: A review of your top 10 tasks and their flow […]

Shop Your Competitors

Tis the season to be assured you are differing yourself from your competition. How so? Well, gather around and I’ll show you … with this new high level multi-tasks score sheet. The sheet looks at website content, functions, etc, – all good little elements that you dream about. Rate yourself, rate your competition; and then […]