Archive for the 'FluidUI News' Category

What’s Your Company’s Game Face?

What are the advantages your company offers over the competition? Are you a trustworthy brand? Are your products unique? Do you offer supreme service or have a savvy sales team? Your advantage is not in your capabilities, but rather in your understanding of those capabilities and where they can take you. Finding and capitalizing on […]

emfluence’s UX Smorgasbord

The emfluence Marketing Platform has been sampling a UX (user experience) smorgasbord, from delectable user interviews to full-bodied heuristics. Their appetite was spurred by the need to redesign their Marketing Platform with a look that would be more telling of its robust capabilities. The UX smorgasbord offered: A Heuristic Evaluation was our first course. FluidUI […]

Sprint, Sprial16 & National Seminars Go Searching

We have had a wonderfully engaging summer. Working for Sprint, Spiral16 and National Seminars we improved, expanded and created search and sort functions. The experience, paired with the invigorating Indian Summer weather, has our creativity humming. First-up, Sprint who wanted to encourage self-service and reduce customer support on their ‘email us’ page. The page had […]

Usability Comes In Packages

We package our usability assessments with all the bells and whistles. Want a task analysis? It’s in there. How about a visual of what it could look like? It’s in there. How about … well here is what you get: Fluid’s Flow Pack: Tasks Analysis: A review of your top 10 tasks and their flow […]

Shop Your Competitors

Tis the season to be assured you are differing yourself from your competition. How so? Well, gather around and I’ll show you … with this new high level multi-tasks score sheet. The sheet looks at website content, functions, etc, – all good little elements that you dream about. Rate yourself, rate your competition; and then […]

KC Software Corp. Got Satisfaction, and then some

A Kansas City software corporation chose FluidUI to help introduce desktop software into web and mobile, for a new healthcare segment. Our understanding of usability, the industry and the application were spot on. We reduced page architecture by 15% and skipped the refining phases for design and UI code, because we got them right the […]

Silicon Valley, The Prairie and The User

If Silicon Valley were a college, it rival MIT. If it were on the prairie, it would be here in the KC Metro, where practicality is a tradition and creativity is on the rise. FluidUI has a team that captures this experience. Our Human Factors Engineer came out of KU with a PHD in Psychology that […]

User Experience Design That Increases ROI – workshop

Book this interactive presentation that will have you and your colleagues asking questions and getting answers, right from the start. We cover the basics of usability, then as a group, critique websites of some well-known and local brands. What are Sprint, Apple, Microsoft and Wentings Shop doing right? What could they do better? How can […]

Bands and Ballparks | A Business Strategy

The band and the ballpark principal helped me start FluidUI. I wanted to do what I knew, be an interactive agency. I hadn’t considered being a user interface (UI) or user experience (UX) consultant. But my board knew better. They knew the market already had too many interactive agencies and web designers competing among themselves. […]

i like gambling at thrift stores

Everyone should go thrift store shopping. What have you got to lose? What I like is finding these items that are not my usual buy, they tend to be in a color (like shocking pink) or shape (a flare at the pants bottoms) I avoid. They cost only a few dollars and when brought home […]

Greeting Card Sites Made Even Friendlier: a ux case study

Scope: Reduce user time and tasks on a greeting card site with a card editor tool. User performs number of tasks including card browsing, selection, quantity input, card editor [with photo upload and manipulation tools, plus message creation (choices: resize, b&w, font type, color, … )], account creation, choice of card sending (pre-address), checkout and […]

FluidUI Launches to Design the User Experience

Award-winning web designer and entrepreneur, Susana B Bruhn launches FluidUI, a user experience design company. FluidUI designs and tests the user interfaces of e-commerce and financial websites so they attract users, minimize processes and decrease the cost of doing business. As well, the company creates user-friendly interfaces for software and mobile phone applications. Based in […]