When emfluence brought their Marketing Platform to our dinner table, they brought their appetite. They wanted to know what their users – email and social media marketers – needed from their web-based toolset and we served up answers. We listened to their users, and looked at their UI processes. Then we catered the following eight [...]
Posts under ‘Usability’
A recent study found that a usable site gives you an upper hand, though a well designed site takes the jackpot. The researchers at Wichita State University’s Software Usability Research Lab (SURL) confirmed earlier findings that first impressions can determine whether someone likes a site—even in the first one-twentieth of a [...]
Designing for Persuasion, Emotion, and Trust (PET) is going beyond the usability’s Can Do factor to designing incentives for Will Do and Still Do. These three Do factors of PET can be defined as:
Can Do (can users easily navigate and find info)
Will Do (will users act on the info and press buttons)
Still Do (will they [...]
Do you see the clients of your site or software purely as clients, possibly as dollar signs or as users? If you see them as users, then you may also see them as partners who can make your product better.
How do you partner with users?
Survey users with online services like UserVoice or KC’s [...]
The emfluence Marketing Platform has been sampling a UX (user experience) smorgasbord, from delectable user interviews to full-bodied heuristics. Their appetite was spurred by the need to redesign their Marketing Platform with a look that would be more telling of its robust capabilities.
The UX smorgasbord offered:
A Heuristic Evaluation was our [...]
based on the article of Gayle Kaplan, National Information Services (NIS)
Whether you’re collecting data on your own for the first time or have hired a professional consultant, the validity of your research is dependent on the validity of your survey and it’s implementation. Below are 5 tips for obtaining useful and [...]
I met with an ecommerce company who wanted a UI that was different from their competition. So strongly they felt, that they did not assess their competitors’ design, architecture or task flows. Thus, they had a clumsy UI and complicated tasks compared to their competitor. Customers do appreciate uniqueness, though they appreciate a company who [...]
We have had a wonderfully engaging summer. Working for Sprint, Spiral16 and National Seminars we improved, expanded and created search and sort functions. The experience, paired with the invigorating Indian Summer weather, has our creativity humming.
First-up, Sprint who wanted to encourage self-service and reduce customer support on their ‘email us’ page. The page had a [...]
The look of emfluence is even more friendlier and sophisticated. How did emfluence’s 8-year-old application called the Marketing Platform get this updated look? It all began with a usability study called the Flow Pack. Similar to a heuristic evaluation, FluidUI’s Flow Pack scored and commented on 60+ app traits. We covered everything from aesthetical appeal [...]
Let’s look at why your apps and sites may fail and how we can fix them. We’ll start with the informative article ‘Why Software Fails’ by IEEE, a technology association. Then we’ll look at the intriguing video based on the article, ‘The ROI of User Experience’. This ‘quick sketch’ video, by Human Factors International, shows [...]
Do you want to think outside of your company’s box? How about revolutionizing how customers perceive your products and services? Then hire consultants who think differently. If you are a technical company who wants to tailor your products to your users, hire non-technical consultants who see your products as your users do.
Hire someone with a [...]
Your most effective meeting on user interface design is the one where you show your boss or client what you can do. Rather than telling them, or stating what you have done for others, demonstrate what you can do for them. We have helped prospective clients improve their design and usability at the first meeting, [...]
We package our usability assessments with all the bells and whistles. Want a task analysis? It’s in there. How about a visual of what it could look like? It’s in there. How about … well here is what you get:
Fluid’s Flow Pack:
Tasks Analysis: A review of your top 10 tasks and their flow
Heuristic Evaluation: We [...]
Tis the season to be assured you are differing yourself from your competition. How so? Well, gather around and I’ll show you … with this new high level multi-tasks score sheet. The sheet looks at website content, functions, etc, – all good little elements that you dream about.
Rate yourself, rate your competition; and then comment [...]
Is this a believable statement? Can a company help deliver intuitive user interfaces for all? That means for web, software, cells, anything with a screen. Why yes we can, if we believe and join forces. It’s like when Jony Ive of Apple designed these shells for the iMac that were colorful, curved and translucent. They [...]