Archive for the 'Usability' Category

Shop Your Competitors

Tis the season to be assured you are differing yourself from your competition. How so? Well, gather around and I’ll show you … with this new high level multi-tasks score sheet. The sheet looks at website content, functions, etc, – all good little elements that you dream about. Rate yourself, rate your competition; and then […]

Intuitive Interfaces for All!

Is this a believable statement? Can a company help deliver intuitive user interfaces for all? That means for web, software, cells, anything with a screen. Why yes we can, if we believe and join forces. It’s like when Jony Ive of Apple designed these shells for the iMac that were colorful, curved and translucent. They […]

KC Software Corp. Got Satisfaction, and then some

A Kansas City software corporation chose FluidUI to help introduce desktop software into web and mobile, for a new healthcare segment. Our understanding of usability, the industry and the application were spot on. We reduced page architecture by 15% and skipped the refining phases for design and UI code, because we got them right the […]

Usable Facts

Here are some simple, though often overlooked practices that users prefer for websites and software: Heading sizes: 16-24 points (1-1.5 em) most common Body font sizes: 12 points (.75 em) most common Best color for links: blue Search boxes: ideal size is 18-24 characters Graphs & charts: should be used as well as data values […]

Silicon Valley, The Prairie and The User

If Silicon Valley were a college, it rival MIT. If it were on the prairie, it would be here in the KC Metro, where practicality is a tradition and creativity is on the rise. FluidUI has a team that captures this experience. Our Human Factors Engineer came out of KU with a PHD in Psychology that […]

User Experience Design That Increases ROI – workshop

Book this interactive presentation that will have you and your colleagues asking questions and getting answers, right from the start. We cover the basics of usability, then as a group, critique websites of some well-known and local brands. What are Sprint, Apple, Microsoft and Wentings Shop doing right? What could they do better? How can […]

U and I will design for Them

‘U and I will design for Them’ is a former tag line of mine and also a worthwhile practice. ‘U’ the client and ‘I’ the designer, is key to designing for ‘Them’, the user. In asking the right questions you can discover the users’ needs and achieve greater ROI. Achievements: Have you considered expanding on […]

Card Sorting: 2 Distinct Demos

These videos are excellent sources on conducting card sorts – a technique used for determining the content and navigation for websites and software. They vary in delivery: one takes a group approach, similar to marketing focus groups; in the other individuals perform the task alone and then the task is repeated with other potential users […]

Apple vs. Sprint: In look-and-feel

Let’s decipher and compare the user experiences of Apple and Sprint. They have distinct marketing approaches, industries and websites with some crossover. Both are consumer technology companies offering products and services, but when you break it down further it is like comparing apples to oranges. Sprint is a telecommunications company while Apple, until a few […]

Top 3 Sites in Looks, Use, and ID

Take a quick break and be inspired by these standout websites. Their secret is offering a unique user experience that enhances the selling of their products or services. You may not be in the market for what they have to offer, but after visiting their sites, that could change. 1. Dripping in Fat makes you […]

New Web Design & Usability Guidelines – preview

An A-list of contributors has provided insight to the new edition of Research-Based Web Design & Usability Guidelines. The United States Government rounded-up contributors from such institutions as IBM, Carnegie Mellon University, and Human Factors International. This guide defines the essentials – rating their relativity and providing rich examples by way of screen shots. These […]

Greeting Card Sites Made Even Friendlier: a ux case study

Scope: Reduce user time and tasks on a greeting card site with a card editor tool. User performs number of tasks including card browsing, selection, quantity input, card editor [with photo upload and manipulation tools, plus message creation (choices: resize, b&w, font type, color, … )], account creation, choice of card sending (pre-address), checkout and […]

Seductive Interactions: a tech take

SlideShare’s “Seductive Interactions: An Art & Science” is an engaging presentation on design strategy. Of the 175 clicks I found click 85, most valuable – its title: What Do We Know About People? they listed my ux take We’re curious Don’t list features and functions, let users discover them We’re also afraid of change Forecast changes and […]