News

What’s Your Company’s Game Face?

What’s Your Company’s Game Face?

What are the advantages your company offers over the competition? Are you a trustworthy brand? Are your products unique? Do you offer supreme service or have a savvy sales team? Your advantage is not in your capabilities, but rather in your understanding of those...

Making Tasty UIs

Making Tasty UIs

Want lip-licking UIs? It's all in the ingredients. Here is FluidUI's 3-layer recipe for mouth-watering UIs with rich design & usability: Discovery Layer: 2 cups of Product and Competitor Research & Review 1 cup of User Research Fold the doe into Personas &...

Making Tasty UIs

Want lip-licking UIs? It’s all in the ingredients. Here is FluidUI’s 3 layer recipe for mouth watering UIs with rich design & usability: Discovery Layer: 2 cups of Product and Competitor Research & Review 1 cup of User Research Fold the doe...

Accelerating A Techstars Startup

I was along for the roller coaster ride of Tenacity. A Sprint Accelerator startup, Tenacity  was put through the rigorous Techstars curriculum and came out with national clientele. In the 3 month program Tenacity not only started a mobile health app company, they also...

What Are Your Users Hungry For?

When emfluence brought their Marketing Platform to our dinner table, they brought their appetite. They wanted to know what their users – email and social media marketers – needed from their web-based toolset and we served up answers. We listened to their users, and...

Wichita U: Design Trumps Usability

A recent study found that a usable site gives you an upper hand, though a well designed site takes the jackpot. The researchers at Wichita State University’s Software Usability Research Lab (SURL) confirmed earlier findings that first impressions can determine whether...

Pet Your Web Design In 7 Strokes

Designing for Persuasion, Emotion, and Trust (PET) is going beyond the usability’s Can Do factor to designing incentives for Will Do and Still Do. These three Do factors of PET can be defined as: Can Do (can users easily navigate and find info) Will Do (will users act...

Are Your Clients Users?

Do you see the clients of your site or software purely as clients, possibly as dollar signs or as users? If you see them as users, then you may also see them as partners who can make your product better. How do you partner with users? Survey users with online services...