Are Your Clients Users?

Do you see the clients of your site or software purely as clients, possibly as dollar signs or as users? If you see them as users, then you may also see them as partners who can make your product better. How do you partner with users? Survey users with online services like UserVoice or KC’s […]

5 Tips for Surveying

based on the article of Gayle Kaplan, National Information Services (NIS) Whether you’re collecting data on your own for the first time or have hired a professional consultant, the validity of your research is dependent on the validity of your survey and it’s implementation. Below are 5 tips for obtaining useful and valid information. 1. […]

Being Different or Being Better

I met with an ecommerce company who wanted a UI that was different from their competition. So strongly they felt, that they did not assess their competitors’ design, architecture or task flows. Thus, they had a clumsy UI and complicated tasks compared to their competitor. Customers do appreciate uniqueness, though they appreciate a company who […]

The Difference Between Social Media Monitoring and Measurement

by Eric Melin, Spiral16 Manager Marketing & Communications Companies today have a wide array of options when it comes to web and social media monitoring and measurement. Once you have collected all the relevant data for your brand or online market study, though, that’s when the real challenge begins. What do you do with it? The […]

Getting to Know the emfluence Marketing Platform

by Jessica Best, emfluence marketing manager, emfluence.com The emfluence Marketing Platform is a web-based application that helps clients create, schedule, deploy and track their digital marketing campaigns. Born in Kansas City in 2003, emfluence is a full-service digital marketing agency, built around the success and growth of the emfluence Emailer, now called the emfluence Marketing […]

E-myth Revisited

by: Art Gangel,  Business Consultant The book E-myth Revisited by Michael Gerber is the most important business book you’ve never read. Gerber was one of the progenitors of the business systems movement of the late 80’s and 90’s, and his words ring just as true now as they did then.  Why do most small businesses […]

IT & Powder Puffs

Do you want to think outside of your company’s box? How about revolutionizing how customers perceive your products and services? Then hire consultants who think differently. If you are a technical company who wants to tailor your products to your users, hire non-technical consultants who see your products as your users do. Hire someone with […]

Search Lessons Learned from the JCPenney Story

by Corey Morris – emfluence SEO Expert, emfluence.com Google monitors search engine optimization tactics for websites of all sizes, including major brands like JCPenney. The company’s SEO vendor had the entire JCPenney product line averaging a rank of 1.3 – page 1 results, between 1st and 2nd place out of hundreds of thousands! Unfortunately for the JCPenney […]

A Better UI and Idea in I5 Minutes

Your most effective meeting on user interface design is the one where you show your boss or client what you can do. Rather than telling them, or stating what you have done for others, demonstrate what you can do for them. We have helped prospective clients improve their design and usability at the first meeting, […]

Zappos: C’mon Get Happy

Zappos credits their success as a top online retailer and one of the ‘100 Best Companies To Work For‘, to happiness. They also throw in profits, passion and purpose that lead to the company’s happiness. It sounds complicated, though actually it is simple. Provide the employees with passion, purpose and the empowerment to make the […]