What Are Your Users Hungry For?

When emfluence brought their Marketing Platform to our dinner table, they brought their appetite. They wanted to know what their users – email and social media marketers – needed from their web-based toolset and we served up answers. We listened to their users, and looked at their UI processes. Then we catered the following eight […]

Wichita U: Design Trumps Usability

A recent study found that a usable site gives you an upper hand, though a well designed site takes the jackpot. The researchers at Wichita State University’s Software Usability Research Lab (SURL) confirmed earlier findings that first impressions can determine whether someone likes a site—even in the first one-twentieth of a second. Their study went […]

Pet Your Web Design In 7 Strokes

Designing for Persuasion, Emotion, and Trust (PET) is going beyond the usability’s Can Do factor to designing incentives for Will Do and Still Do. These three Do factors of PET can be defined as: Can Do (can users easily navigate and find info) Will Do (will users act on the info and press buttons) Still […]

Are Your Clients Users?

Do you see the clients of your site or software purely as clients, possibly as dollar signs or as users? If you see them as users, then you may also see them as partners who can make your product better. How do you partner with users? Survey users with online services like UserVoice or KC’s […]

emfluence’s UX Smorgasbord

The emfluence Marketing Platform has been sampling a UX (user experience) smorgasbord, from delectable user interviews to full-bodied heuristics. Their appetite was spurred by the need to redesign their Marketing Platform with a look that would be more telling of its robust capabilities. The UX smorgasbord offered: A Heuristic Evaluation was our first course. FluidUI […]

What’s New in the emfluence Marketing Platform

by Jessica Best, emfluence Community Director The emfluence Marketing Platform has come a long way since we first started working with Fluid-UI. Since our post in June 2011, we’ve had over a year of updates and another User Conference to talk to our platform users about what they love, what they need and where we’re […]

5 Tips for Surveying

based on the article of Gayle Kaplan, National Information Services (NIS) Whether you’re collecting data on your own for the first time or have hired a professional consultant, the validity of your research is dependent on the validity of your survey and it’s implementation. Below are 5 tips for obtaining useful and valid information. 1. […]

Sprint, Sprial16 & National Seminars Go Searching

We have had a wonderfully engaging summer. Working for Sprint, Spiral16 and National Seminars we improved, expanded and created search and sort functions. The experience, paired with the invigorating Indian Summer weather, has our creativity humming. First-up, Sprint who wanted to encourage self-service and reduce customer support on their ‘email us’ page. The page had […]

The look of the emfluence Marketing Platform

The look of emfluence is even more friendlier and sophisticated. How did emfluence’s 8-year-old application called the Marketing Platform get this updated look? It all began with a usability study called the Flow Pack. Similar to a heuristic evaluation, FluidUI’s Flow Pack scored and commented on 60+ app traits. We covered everything from aesthetical appeal […]

Fixing Failing Apps and Sites

Let’s look at why your apps and sites may fail and how we can fix them. We’ll start with the informative article ‘Why Software Fails’ by IEEE, a technology association. Then we’ll look at the intriguing video based on the article, ‘The ROI of User Experience’. This ‘quick sketch’ video, by Human Factors International, shows […]

Tech Poems

The Net Loosely woven Though continuous A pattern of voids More gaps to fall through Than structure to uphold The Web Strands connecting Stringing from place to place We delight in its structure Delicately Interwoven Steadfast mechanism Not something we can hold, nor touch Only something to be caught in. The Next Big Thing It’s […]

Silicon Valley, The Prairie and The User

If Silicon Valley were a college, it rival MIT. If it were on the prairie, it would be here in the KC Metro, where practicality is a tradition and creativity is on the rise. FluidUI has a team that captures this experience. Our Human Factors Engineer came out of KU with a PHD in Psychology that […]