emfluence’s UX Smorgasbord

The emfluence Marketing Platform has been sampling a UX (user experience) smorgasbord, from delectable user interviews to full-bodied heuristics. Their appetite was spurred by the need to redesign their Marketing Platform with a look that would be more telling of its robust capabilities. The UX smorgasbord offered: A Heuristic Evaluation was our first course. FluidUI […]

What’s New in the emfluence Marketing Platform

by Jessica Best, emfluence Community Director The emfluence Marketing Platform has come a long way since we first started working with Fluid-UI. Since our post in June 2011, we’ve had over a year of updates and another User Conference to talk to our platform users about what they love, what they need and where we’re […]

Being Different or Being Better

I met with an ecommerce company who wanted a UI that was different from their competition. So strongly they felt, that they did not assess their competitors’ design, architecture or task flows. Thus, they had a clumsy UI and complicated tasks compared to their competitor. Customers do appreciate uniqueness, though they appreciate a company who […]

Sprint, Sprial16 & National Seminars Go Searching

We have had a wonderfully engaging summer. Working for Sprint, Spiral16 and National Seminars we improved, expanded and created search and sort functions. The experience, paired with the invigorating Indian Summer weather, has our creativity humming. First-up, Sprint who wanted to encourage self-service and reduce customer support on their ‘email us’ page. The page had […]

The Difference Between Social Media Monitoring and Measurement

by Eric Melin, Spiral16 Manager Marketing & Communications Companies today have a wide array of options when it comes to web and social media monitoring and measurement. Once you have collected all the relevant data for your brand or online market study, though, that’s when the real challenge begins. What do you do with it? The […]

The look of the emfluence Marketing Platform

The look of emfluence is even more friendlier and sophisticated. How did emfluence’s 8-year-old application called the Marketing Platform get this updated look? It all began with a usability study called the Flow Pack. Similar to a heuristic evaluation, FluidUI’s Flow Pack scored and commented on 60+ app traits. We covered everything from aesthetical appeal […]

Getting to Know the emfluence Marketing Platform

by Jessica Best, emfluence marketing manager, emfluence.com The emfluence Marketing Platform is a web-based application that helps clients create, schedule, deploy and track their digital marketing campaigns. Born in Kansas City in 2003, emfluence is a full-service digital marketing agency, built around the success and growth of the emfluence Emailer, now called the emfluence Marketing […]

Fixing Failing Apps and Sites

Let’s look at why your apps and sites may fail and how we can fix them. We’ll start with the informative article ‘Why Software Fails’ by IEEE, a technology association. Then we’ll look at the intriguing video based on the article, ‘The ROI of User Experience’. This ‘quick sketch’ video, by Human Factors International, shows […]

Usability Comes In Packages

We package our usability assessments with all the bells and whistles. Want a task analysis? It’s in there. How about a visual of what it could look like? It’s in there. How about … well here is what you get: Fluid’s Flow Pack: Tasks Analysis: A review of your top 10 tasks and their flow […]

KC Software Corp. Got Satisfaction, and then some

A Kansas City software corporation chose FluidUI to help introduce desktop software into web and mobile, for a new healthcare segment. Our understanding of usability, the industry and the application were spot on. We reduced page architecture by 15% and skipped the refining phases for design and UI code, because we got them right the […]

Building Your Brand by Partnering

Many of my projects involve partnering with other companies. A software design I just completed had 3 designers on it, each lending their own specialty. As they say three’s company and triples the numbers delivering your brand. Companies don’t have to be lone wolves and by opening projects and products up to others, those companies […]

Heuristic WHAT?

A Heuristic Evaluation tells you if your website or software is easy to use. FluidUI can review your screens to evaluate page structure, navigation, visual consistency, etc.. We use set standards to generate a report on how you deviate from those standards. The report will highlight quick fixes and items for further consideration. Heuristic Benefits: […]

FluidUI Launches to Design the User Experience

Award-winning web designer and entrepreneur, Susana B Bruhn launches FluidUI, a user experience design company. FluidUI designs and tests the user interfaces of e-commerce and financial websites so they attract users, minimize processes and decrease the cost of doing business. As well, the company creates user-friendly interfaces for software and mobile phone applications. Based in […]