America Innovates

Ingenuity defines America. France has romance, England is prim-and-proper and Germany has industrialism. Americans are the inventors of electricity, automobile assembly, the telephone and the digital computer. If we did not invent it, we capitalized upon it. As we have shown in swimming, women’s tennis and the Tour de France, with athletic dominance. How did this […]

Being Different or Being Better

I met with an ecommerce company who wanted a UI that was different from their competition. So strongly they felt, that they did not assess their competitors’ design, architecture or task flows. Thus, they had a clumsy UI and complicated tasks compared to their competitor. Customers do appreciate uniqueness, though they appreciate a company who […]

Sprint, Sprial16 & National Seminars Go Searching

We have had a wonderfully engaging summer. Working for Sprint, Spiral16 and National Seminars we improved, expanded and created search and sort functions. The experience, paired with the invigorating Indian Summer weather, has our creativity humming. First-up, Sprint who wanted to encourage self-service and reduce customer support on their ‘email us’ page. The page had […]

The Difference Between Social Media Monitoring and Measurement

by Eric Melin, Spiral16 Manager Marketing & Communications Companies today have a wide array of options when it comes to web and social media monitoring and measurement. Once you have collected all the relevant data for your brand or online market study, though, that’s when the real challenge begins. What do you do with it? The […]

Fixing Failing Apps and Sites

Let’s look at why your apps and sites may fail and how we can fix them. We’ll start with the informative article ‘Why Software Fails’ by IEEE, a technology association. Then we’ll look at the intriguing video based on the article, ‘The ROI of User Experience’. This ‘quick sketch’ video, by Human Factors International, shows […]

E-myth Revisited

by: Art Gangel,  Business Consultant The book E-myth Revisited by Michael Gerber is the most important business book you’ve never read. Gerber was one of the progenitors of the business systems movement of the late 80’s and 90’s, and his words ring just as true now as they did then.  Why do most small businesses […]

A Better UI and Idea in I5 Minutes

Your most effective meeting on user interface design is the one where you show your boss or client what you can do. Rather than telling them, or stating what you have done for others, demonstrate what you can do for them. We have helped prospective clients improve their design and usability at the first meeting, […]

Shop Your Competitors

Tis the season to be assured you are differing yourself from your competition. How so? Well, gather around and I’ll show you … with this new high level multi-tasks score sheet. The sheet looks at website content, functions, etc, – all good little elements that you dream about. Rate yourself, rate your competition; and then […]