FluidUI Blog ~ Digest of User Experience Design, User Interface Usability, and Design for Usability Rotating Header Image

Posts Tagged ‘UI Design’

2013 Tech Trends & Plans

2013 TRENDS
In scanning the Forbes Magazine, Washington Post and Rolling Stone I saw these commonalities and stand-outs:
Mobile Device Battles: In 2013, mobile devices will surpass PCs as the most common Web access tools. By 2015, over 80% of handsets in mature markets will be smart phones. 20% of those will be Windows phones. By 2015, [...]

Sprint’s Site Goes Green

Last Spring I was given a delightful little puzzle by a Sprint User Experience (UX) Manager. He challenged me to apply the PET Principal (Persuasion, Emotion and Trust) to the footer of Sprint.com. A new look to the footer that would speak to prospects and customers, as well as add color to a sleek looking gray [...]

Being Different or Being Better

I met with an ecommerce company who wanted a UI that was different from their competition. So strongly they felt, that they did not assess their competitors’ design, architecture or task flows. Thus, they had a clumsy UI and complicated tasks compared to their competitor. Customers do appreciate uniqueness, though they appreciate a company who [...]

The look of the emfluence Marketing Platform

The look of emfluence is even more friendlier and sophisticated. How did emfluence’s 8-year-old application called the Marketing Platform get this updated look? It all began with a usability study called the Flow Pack. Similar to a heuristic evaluation, FluidUI’s Flow Pack scored and commented on 60+ app traits. We covered everything from aesthetical appeal [...]

IT & Powder Puffs

Do you want to think outside of your company’s box? How about revolutionizing how customers perceive your products and services? Then hire consultants who think differently. If you are a technical company who wants to tailor your products to your users, hire non-technical consultants who see your products as your users do.
Hire someone with a [...]

A Better UI and Idea in I5 Minutes

Your most effective meeting on user interface design is the one where you show your boss or client what you can do. Rather than telling them, or stating what you have done for others, demonstrate what you can do for them. We have helped prospective clients improve their design and usability at the first meeting, [...]

Intuitive Interfaces for All!

Is this a believable statement? Can a company help deliver intuitive user interfaces for all? That means for web, software, cells, anything with a screen. Why yes we can, if we believe and join forces. It’s like when Jony Ive of Apple designed these shells for the iMac that were colorful, curved and translucent. They [...]

KC Software Corp. Got Satisfaction, and then some

A Kansas City software corporation chose FluidUI to help introduce desktop software into web and mobile, for a new healthcare segment. Our understanding of usability, the industry and the application were spot on. We reduced page architecture by 15% and skipped the refining phases for design and UI code, because we got them right the [...]

Usable Facts

Here are some simple, though often overlooked practices that users prefer for websites and software:

Heading sizes: 16-24 points (1-1.5 em) most common
Body font sizes: 12 points (.75 em) most common
Best color for links: blue
Search boxes: ideal size is 18-24 characters
Graphs & charts: should be used as well as data values when data is important to [...]

User Experience Design That Increases ROI – workshop

Book this interactive presentation that will have you and your colleagues asking questions and getting answers, right from the start. We cover the basics of usability, then as a group, critique websites of some well-known and local brands. What are Sprint, Apple, Microsoft and Wentings Shop doing right? What could they do better? How [...]

U and I will design for Them

‘U and I will design for Them’ is a former tag line of mine and also a worthwhile practice. ‘U’ the client and ‘I’ the designer, is key to designing for ‘Them’, the user. In asking the right questions you can discover the users’ needs and achieve greater ROI.
Achievements:

Have you considered expanding on achievements already [...]

Top 3 Sites in Looks, Use, and ID

Take a quick break and be inspired by these standout websites. Their secret is offering a unique user experience that enhances the selling of their products or services. You may not be in the market for what they have to offer, but after visiting their sites, that could change.
1. Dripping in Fat makes you SAVOR [...]

New Web Design & Usability Guidelines – preview

An A-list of contributors has provided insight to the new edition of Research-Based Web Design & Usability Guidelines. The United States Government rounded-up contributors from such institutions as IBM, Carnegie Mellon University, and Human Factors International. This guide defines the essentials – rating their relativity and providing rich examples by way of screen shots.
These essentials [...]

Seductive Interactions: a tech take

SlideShare’s “Seductive Interactions: An Art & Science” is an engaging presentation on design strategy. Of the 175 clicks I found click 85, most valuable – its title: What Do We Know About People?

they listed
my ux take

We’re curious
Don’t list features and functions, let users discover them

We’re also afraid of change
Forecast changes and promote upcoming redesigns

We seek patterns
Be predictable, [...]

FluidUI Launches to Design the User Experience

Award-winning web designer and entrepreneur, Susana B Bruhn launches FluidUI, a user experience design company. FluidUI designs and tests the user interfaces of e-commerce and financial websites so they attract users, minimize processes and decrease the cost of doing business. As well, the company creates user-friendly interfaces for software and mobile phone applications. Based in [...]