The emfluence Marketing Platform has been sampling a UX (user experience) smorgasbord, from delectable user interviews to full-bodied heuristics. Their appetite was spurred by the need to redesign their Marketing Platform with a look that would be more telling of its robust capabilities.
The UX smorgasbord offered:
A Heuristic Evaluation was our [...]
by Jessica Best, emfluence Community Director
The emfluence Marketing Platform has come a long way since we first started working with Fluid-UI. Since our post in June 2011, we’ve had over a year of updates and another User Conference to talk to our platform users about what they love, what they need and where [...]
I met with an ecommerce company who wanted a UI that was different from their competition. So strongly they felt, that they did not assess their competitors’ design, architecture or task flows. Thus, they had a clumsy UI and complicated tasks compared to their competitor. Customers do appreciate uniqueness, though they appreciate a company who [...]
The look of emfluence is even more friendlier and sophisticated. How did emfluence’s 8-year-old application called the Marketing Platform get this updated look? It all began with a usability study called the Flow Pack. Similar to a heuristic evaluation, FluidUI’s Flow Pack scored and commented on 60+ app traits. We covered everything from aesthetical appeal [...]
Do you want to think outside of your company’s box? How about revolutionizing how customers perceive your products and services? Then hire consultants who think differently. If you are a technical company who wants to tailor your products to your users, hire non-technical consultants who see your products as your users do.
Hire someone with a [...]
We package our usability assessments with all the bells and whistles. Want a task analysis? It’s in there. How about a visual of what it could look like? It’s in there. How about … well here is what you get:
Fluid’s Flow Pack:
Tasks Analysis: A review of your top 10 tasks and their flow
Heuristic Evaluation: We [...]
Here are some simple, though often overlooked practices that users prefer for websites and software:
Heading sizes: 16-24 points (1-1.5 em) most common
Body font sizes: 12 points (.75 em) most common
Best color for links: blue
Search boxes: ideal size is 18-24 characters
Graphs & charts: should be used as well as data values when data is important to [...]
‘U and I will design for Them’ is a former tag line of mine and also a worthwhile practice. ‘U’ the client and ‘I’ the designer, is key to designing for ‘Them’, the user. In asking the right questions you can discover the users’ needs and achieve greater ROI.
Have you considered expanding on achievements already [...]
These videos are excellent sources on conducting card sorts – a technique used for determining the content and navigation for websites and software. They vary in delivery: one takes a group approach, similar to marketing focus groups; in the other individuals perform the task alone and then the task is repeated with other potential [...]
A Heuristic Evaluation tells you if your website or software is easy to use. FluidUI can review your screens to evaluate page structure, navigation, visual consistency, etc.. We use set standards to generate a report on how you deviate from those standards. The report will highlight quick fixes and items for further consideration.
A cheap, [...]
SlideShare’s “Seductive Interactions: An Art & Science” is an engaging presentation on design strategy. Of the 175 clicks I found click 85, most valuable – its title: What Do We Know About People?
my ux take
Don’t list features and functions, let users discover them
We’re also afraid of change
Forecast changes and promote upcoming redesigns
We seek patterns
Be predictable, [...]
Award-winning web designer and entrepreneur, Susana B Bruhn launches FluidUI, a user experience design company. FluidUI designs and tests the user interfaces of e-commerce and financial websites so they attract users, minimize processes and decrease the cost of doing business. As well, the company creates user-friendly interfaces for software and mobile phone applications. Based in [...]