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Posts Tagged ‘ux’

Accelerating A Techstars Startup

I was along for the roller coaster ride of Tenacity. A Sprint Accelerator startup, Tenacity  was put through the rigorous Techstars curriculum and came out with national clientele. In the 3 month program Tenacity not only started a mobile health app company, they also refined their UI by making it more user-centric. Not many of [...]

Sprint, Sprial16 & National Seminars Go Searching

We have had a wonderfully engaging summer. Working for Sprint, Spiral16 and National Seminars we improved, expanded and created search and sort functions. The experience, paired with the invigorating Indian Summer weather, has our creativity humming.
First-up, Sprint who wanted to encourage self-service and reduce customer support on their ‘email us’ page. The page had a [...]

The look of the emfluence Marketing Platform

The look of emfluence is even more friendlier and sophisticated. How did emfluence’s 8-year-old application called the Marketing Platform get this updated look? It all began with a usability study called the Flow Pack. Similar to a heuristic evaluation, FluidUI’s Flow Pack scored and commented on 60+ app traits. We covered everything from aesthetical appeal [...]

IT & Powder Puffs

Do you want to think outside of your company’s box? How about revolutionizing how customers perceive your products and services? Then hire consultants who think differently. If you are a technical company who wants to tailor your products to your users, hire non-technical consultants who see your products as your users do.
Hire someone with a [...]

Building Your Brand by Partnering

Many of my projects involve partnering with other companies. A software design I just completed had 3 designers on it, each lending their own specialty. As they say three’s company and triples the numbers delivering your brand.
Companies don’t have to be lone wolves and by opening projects and products up to others, those companies in [...]

New Web Design & Usability Guidelines – preview

An A-list of contributors has provided insight to the new edition of Research-Based Web Design & Usability Guidelines. The United States Government rounded-up contributors from such institutions as IBM, Carnegie Mellon University, and Human Factors International. This guide defines the essentials – rating their relativity and providing rich examples by way of screen shots.
These essentials [...]

Seductive Interactions: a tech take

SlideShare’s “Seductive Interactions: An Art & Science” is an engaging presentation on design strategy. Of the 175 clicks I found click 85, most valuable – its title: What Do We Know About People?

they listed
my ux take

We’re curious
Don’t list features and functions, let users discover them

We’re also afraid of change
Forecast changes and promote upcoming redesigns

We seek patterns
Be predictable, [...]