Wichita U: Design Trumps Usability

A recent study found that a usable site gives you an upper hand, though a well designed site takes the jackpot. The researchers at Wichita State University’s Software Usability Research Lab (SURL) confirmed earlier findings that first impressions can determine whether someone likes a site—even in the first one-twentieth of a second. Their study went […]

Sprint’s Site Goes Green

Last Spring I was given a delightful little puzzle by a Sprint User Experience (UX) Manager. He challenged me to apply the PET Principal (Persuasion, Emotion and Trust) to the footer of Sprint.com. A new look to the footer that would speak to prospects and customers, as well as add color to a sleek looking gray […]

Fixing Failing Apps and Sites

Let’s look at why your apps and sites may fail and how we can fix them. We’ll start with the informative article ‘Why Software Fails’ by IEEE, a technology association. Then we’ll look at the intriguing video based on the article, ‘The ROI of User Experience’. This ‘quick sketch’ video, by Human Factors International, shows […]

Search Lessons Learned from the JCPenney Story

by Corey Morris – emfluence SEO Expert, emfluence.com Google monitors search engine optimization tactics for websites of all sizes, including major brands like JCPenney. The company’s SEO vendor had the entire JCPenney product line averaging a rank of 1.3 – page 1 results, between 1st and 2nd place out of hundreds of thousands! Unfortunately for the JCPenney […]

Engaging

Everyone wants engagement, they want their users to be engaged, their clients, their co-workers, as well as they themselves. So what does it take to be engaged? Stimulation – appealing interfaces, environments and ideas. Trust – data wont be lost, being informed, being heard, faith in your mission and mutual respect among colleagues. Discovery – […]

User Experience Design That Increases ROI – workshop

Book this interactive presentation that will have you and your colleagues asking questions and getting answers, right from the start. We cover the basics of usability, then as a group, critique websites of some well-known and local brands. What are Sprint, Apple, Microsoft and Wentings Shop doing right? What could they do better? How can […]

Getting Naked and other useful biz tools

Like good friends these tools are valuable assets. Take a quick break and let these tools change the way you do business or at least help you get through the work week quicker and with better results. 1. Getting Naked is a page turner with a QUIETLY POWERFUL message. This business fable of a book […]

Card Sorting: 2 Distinct Demos

These videos are excellent sources on conducting card sorts – a technique used for determining the content and navigation for websites and software. They vary in delivery: one takes a group approach, similar to marketing focus groups; in the other individuals perform the task alone and then the task is repeated with other potential users […]

FluidUI Launches to Design the User Experience

Award-winning web designer and entrepreneur, Susana B Bruhn launches FluidUI, a user experience design company. FluidUI designs and tests the user interfaces of e-commerce and financial websites so they attract users, minimize processes and decrease the cost of doing business. As well, the company creates user-friendly interfaces for software and mobile phone applications. Based in […]