Do you see the clients of your site or software purely as clients, possibly as dollar signs or as users? If you see them as users, then you may also see them as partners who can make your product better.

How do you partner with users?

  • Survey users with online services like UserVoice or KC’s own emfluence’s Marketing Platform.Two characters fitting a puzzle piece in place
  • User interviews by an impartial interviewer, so the user feels they can be candid.
  • Focus groups, especially at the research stage of product development.
  • User testing is practical at various stages: whether paper prototypes, interactive wireframes, beta and/or in redesigning.

Using such practices increases your understanding of the user and how they perceive your product. Instead of client relations, think of it as building product relations.

FluidUI believes that partnering with your users is truly being user friendly.