Want lip-licking UIs? It�™s all in the ingredients. Here is FluidUI�™s 3 layer recipe for mouth watering UIs with rich design & usability: Discovery Layer: 2 cups of Product and Competitor Research & Review 1 cup of User Research Fold the doe into Personas & User Scenarios Cut into a Site Map & Flow Design […]
Posts Tagged ‘User Experience Design’
Accelerating A Techstars Startup
I was along for the roller coaster ride of Tenacity. A Sprint Accelerator startup, Tenacity was put through the rigorous Techstars curriculum and came out with national clientele. In the 3 month program Tenacity not only started a mobile health app company, they also refined their UI by making it more user-centric. Not many of […]
What Are Your Users Hungry For?
When emfluence brought their Marketing Platform to our dinner table, they brought their appetite. They wanted to know what their users – email and social media marketers – needed from their web-based toolset and we served up answers. We listened to their users, and looked at their UI processes. Then we catered the following eight […]
Wichita U: Design Trumps Usability
A recent study found that a usable site gives you an upper hand, though a well designed site takes the jackpot. The researchers at Wichita State University’s Software Usability Research Lab (SURL) confirmed earlier findings that first impressions can determine whether someone likes a site—even in the first one-twentieth of a second. Their study went […]
Pet Your Web Design In 7 Strokes
Designing for Persuasion, Emotion, and Trust (PET) is going beyond the usability’s Can Do factor to designing incentives for Will Do and Still Do. These three Do factors of PET can be defined as: Can Do (can users easily navigate and find info) Will Do (will users act on the info and press buttons) Still […]
Are Your Clients Users?
Do you see the clients of your site or software purely as clients, possibly as dollar signs or as users? If you see them as users, then you may also see them as partners who can make your product better. How do you partner with users? Survey users with online services like UserVoice or KC’s […]
Sprint’s Site Goes Green
Last Spring I was given a delightful little puzzle by a Sprint User Experience (UX) Manager. He challenged me to apply the PET Principal (Persuasion, Emotion and Trust) to the footer of Sprint.com. A new look to the footer that would speak to prospects and customers, as well as add color to a sleek looking gray […]
5 Tips for Surveying
based on the article of Gayle Kaplan, National Information Services (NIS) Whether you’re collecting data on your own for the first time or have hired a professional consultant, the validity of your research is dependent on the validity of your survey and it’s implementation. Below are 5 tips for obtaining useful and valid information. 1. […]
Being Different or Being Better
I met with an ecommerce company who wanted a UI that was different from their competition. So strongly they felt, that they did not assess their competitors’ design, architecture or task flows. Thus, they had a clumsy UI and complicated tasks compared to their competitor. Customers do appreciate uniqueness, though they appreciate a company who […]
Sprint, Sprial16 & National Seminars Go Searching
We have had a wonderfully engaging summer. Working for Sprint, Spiral16 and National Seminars we improved, expanded and created search and sort functions. The experience, paired with the invigorating Indian Summer weather, has our creativity humming. First-up, Sprint who wanted to encourage self-service and reduce customer support on their ‘email us’ page. The page had […]
The look of the emfluence Marketing Platform
The look of emfluence is even more friendlier and sophisticated. How did emfluence’s 8-year-old application called the Marketing Platform get this updated look? It all began with a usability study called the Flow Pack. Similar to a heuristic evaluation, FluidUI’s Flow Pack scored and commented on 60+ app traits. We covered everything from aesthetical appeal […]
Fixing Failing Apps and Sites
Let’s look at why your apps and sites may fail and how we can fix them. We’ll start with the informative article ‘Why Software Fails’ by IEEE, a technology association. Then we’ll look at the intriguing video based on the article, ‘The ROI of User Experience’. This ‘quick sketch’ video, by Human Factors International, shows […]
Usability Comes In Packages
We package our usability assessments with all the bells and whistles. Want a task analysis? It’s in there. How about a visual of what it could look like? It’s in there. How about … well here is what you get: Fluid’s Flow Pack: Tasks Analysis: A review of your top 10 tasks and their flow […]
Shop Your Competitors
Tis the season to be assured you are differing yourself from your competition. How so? Well, gather around and I’ll show you … with this new high level multi-tasks score sheet. The sheet looks at website content, functions, etc, – all good little elements that you dream about. Rate yourself, rate your competition; and then […]
Intuitive Interfaces for All!
Is this a believable statement? Can a company help deliver intuitive user interfaces for all? That means for web, software, cells, anything with a screen. Why yes we can, if we believe and join forces. It’s like when Jony Ive of Apple designed these shells for the iMac that were colorful, curved and translucent. They […]