by susana | Aug 15, 2014 | biz tips, Entrepreneurial, FluidUI News
What are the advantages your company offers over the competition? Are you a trustworthy brand? Are your products unique? Do you offer supreme service or have a savvy sales team? Your advantage is not in your capabilities, but rather in your understanding of those...
by susana | Apr 5, 2013 | biz tips, usability
Do you see the clients of your site or software purely as clients, possibly as dollar signs or as users? If you see them as users, then you may also see them as partners who can make your product better. How do you partner with users? Survey users with online services...
by susana | Jan 25, 2013 | biz tips, Entrepreneurial, mobile, Technology
2013 TRENDS In scanning the Forbes Magazine, Washington Post and Rolling Stone I saw these commonalities and stand-outs: Mobile Device Battles: In 2013, mobile devices will surpass PCs as the most common Web access tools. By 2015, over 80% of handsets in mature...
by susana | Aug 4, 2012 | biz tips, Entrepreneurial
Ingenuity defines America. France has romance, England is prim-and-proper and Germany has industrialism. Americans are the inventors of electricity, automobile assembly, the telephone and the digital computer. If we did not invent it, we capitalized upon it. As we...
by susana | Apr 5, 2012 | biz tips, usability
based on the article of Gayle Kaplan, National Information Services (NIS) Whether you’re collecting data on your own for the first time or have hired a professional consultant, the validity of your research is dependent on the validity of your survey and...
by susana | Jan 16, 2012 | biz tips, Design, Software, Technology, usability
I met with an ecommerce company who wanted a UI that was different from their competition. So strongly they felt, that they did not assess their competitors’ design, architecture or task flows. Thus, they had a clumsy UI and complicated tasks compared to their...
