by susana | Sep 22, 2014 | Design, Technology, Uncategorized, usability
Want lip-licking UIs? Itâ™s all in the ingredients. Here is FluidUIâ™s 3 layer recipe for mouth watering UIs with rich design & usability: Discovery Layer: 2 cups of Product and Competitor Research & Review 1 cup of User Research Fold the doe...
by susana | Aug 15, 2014 | biz tips, Entrepreneurial, FluidUI News
What are the advantages your company offers over the competition? Are you a trustworthy brand? Are your products unique? Do you offer supreme service or have a savvy sales team? Your advantage is not in your capabilities, but rather in your understanding of those...
by susana | Apr 4, 2014 | usability
When emfluence brought their Marketing Platform to our dinner table, they brought their appetite. They wanted to know what their users – email and social media marketers – needed from their web-based toolset and we served up answers. We listened to their users, and...
by susana | Oct 8, 2013 | Design, usability
A recent study found that a usable site gives you an upper hand, though a well designed site takes the jackpot. The researchers at Wichita State University’s Software Usability Research Lab (SURL) confirmed earlier findings that first impressions can determine whether...
by susana | Apr 5, 2013 | biz tips, usability
Do you see the clients of your site or software purely as clients, possibly as dollar signs or as users? If you see them as users, then you may also see them as partners who can make your product better. How do you partner with users? Survey users with online services...