by susana | Oct 29, 2012 | FluidUI News, Software, usability
The emfluence Marketing Platform has been sampling a UX (user experience) smorgasbord, from delectable user interviews to full-bodied heuristics. Their appetite was spurred by the need to redesign their Marketing Platform with a look that would be more telling of its...
by susana | Oct 25, 2012 | Software
by Jessica Best, emfluence Community Director The emfluence Marketing Platform has come a long way since we first started working with Fluid-UI. Since our post in June 2011, we’ve had over a year of updates and another User Conference to talk to our platform users...
by susana | Apr 5, 2012 | biz tips, usability
based on the article of Gayle Kaplan, National Information Services (NIS) Whether you’re collecting data on your own for the first time or have hired a professional consultant, the validity of your research is dependent on the validity of your survey and...
by susana | Oct 26, 2011 | Design, FluidUI News, usability
We have had a wonderfully engaging summer. Working for Sprint, Spiral16 and National Seminars we improved, expanded and created search and sort functions. The experience, paired with the invigorating Indian Summer weather, has our creativity humming. First-up, Sprint...
by susana | Jul 14, 2011 | Software, usability
The look of emfluence is even more friendlier and sophisticated. How did emfluence’s 8-year-old application called the Marketing Platform get this updated look? It all began with a usability study called the Flow Pack. Similar to a heuristic evaluation,...
