What Are Your Users Hungry For?

What Are Your Users Hungry For?

When emfluence brought their Marketing Platform to our dinner table, they brought their appetite. They wanted to know what their users – email and social media marketers – needed from their web-based toolset and we served up answers. We listened to their users and...

Making Tasty UIs

Want lip-licking UIs? It’s all in the ingredients. Here is FluidUI’s 3 layer recipe for mouth watering UIs with rich design & usability: Discovery Layer: 2 cups of Product and Competitor Research & Review 1 cup of User Research Fold the doe...

What Are Your Users Hungry For?

When emfluence brought their Marketing Platform to our dinner table, they brought their appetite. They wanted to know what their users – email and social media marketers – needed from their web-based toolset and we served up answers. We listened to their users, and...

Usable Facts

Here are some simple, though often overlooked practices that users prefer for websites and software: Heading sizes: 16-24 points (1-1.5 em) most common Body font sizes: 12 points (.75 em) most common Best color for links: blue Search boxes: ideal size is 18-24...

Card Sorting: 2 Distinct Demos

These videos are excellent sources on conducting card sorts – a technique used for determining the content and navigation for websites and software. They vary in delivery: one takes a group approach, similar to marketing focus groups; in the other individuals...