5 Tips for Surveying

5 Tips for Surveying

Whether you’re collecting data on your own for the first time or have hired a professional consultant, the validity of your research is dependent on the validity of your survey and its implementation. Below are 5 tips for obtaining useful and valid information. 1....
Fixing Failing Apps and Sites

Fixing Failing Apps and Sites

Let’s look at why your apps and sites may fail and how we can fix them. We’ll start with the informative article ‘Why Software Fails’ by IEEE, a technology association. Then we’ll look at the intriguing video based on the article, ‘The ROI of User Experience’. This...

Making Tasty UIs

Want lip-licking UIs? It’s all in the ingredients. Here is FluidUI’s 3 layer recipe for mouth watering UIs with rich design & usability: Discovery Layer: 2 cups of Product and Competitor Research & Review 1 cup of User Research Fold the doe...

Accelerating A Techstars Startup

I was along for the roller coaster ride of Tenacity. A Sprint Accelerator startup, Tenacity  was put through the rigorous Techstars curriculum and came out with national clientele. In the 3 month program Tenacity not only started a mobile health app company, they also...

What Are Your Users Hungry For?

When emfluence brought their Marketing Platform to our dinner table, they brought their appetite. They wanted to know what their users – email and social media marketers – needed from their web-based toolset and we served up answers. We listened to their users, and...