by susana | Jan 8, 2024 | usability
When emfluence brought their Marketing Platform to our dinner table, they brought their appetite. They wanted to know what their users – email and social media marketers – needed from their web-based toolset and we served up answers. We listened to their users and...
by susana | Jul 23, 2014 | Design, usability
I was along for the roller coaster ride of Tenacity. A Sprint Accelerator startup, Tenacity was put through the rigorous Techstars curriculum and came out with national clientele. In the 3 month program Tenacity not only started a mobile health app company, they also...
by susana | Apr 4, 2014 | usability
When emfluence brought their Marketing Platform to our dinner table, they brought their appetite. They wanted to know what their users – email and social media marketers – needed from their web-based toolset and we served up answers. We listened to their users, and...
by susana | Oct 29, 2012 | FluidUI News, Software, usability
The emfluence Marketing Platform has been sampling a UX (user experience) smorgasbord, from delectable user interviews to full-bodied heuristics. Their appetite was spurred by the need to redesign their Marketing Platform with a look that would be more telling of its...
