The look of emfluence is even more friendlier and sophisticated. How did emfluence’s 8-year-old application called the Marketing Platform get this updated look? It all began with a usability study called the Flow Pack. Similar to a heuristic evaluation, FluidUI’s Flow Pack scored and commented on 60+ app traits. We covered everything from aesthetical appeal to consistency in error messaging.  We also looked at the top navigation to see if it‘s telling what’s under each menu item.

After a walkthrough of our findings emfluence’s design, development, and support teams went to work, to unveil the new UI at an email marketing summit in Las Vegas.

The results

  • Sophisticated UI reflecting advanced functions
  • Cleaner look with fewer distractions
  • Hi-lighted key assets and features
  • Better-defined calls to action
  • More focused work area, minimizing user errors

Straight from the user
The new interface is great. So easy to navigate and of course aesthetically pleasing. Should be a very easy transition if there is one at all! – Emily, Boulevard Brewing Company

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