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A Better UI and Idea in I5 Minutes
Your most effective meeting on user interface design is the one where you show your boss or client what you can do. Rather than telling them, or stating what you have done for others, demonstrate what you can do for them. We have helped prospective clients improve...
Are You Mobilized?
Mobilized is more than carrying a phone, it is capitalizing on the moment. To improvise here and now and not wait until … or hesitating because … . It is seeing the possibilities and putting them into action. Let the moment, the surroundings, and the people within...
IT & Powder Puffs
Do you want to think outside of your company’s box? How about revolutionizing how customers perceive your products and services? Then hire consultants who think differently. If you are a technical company that wants to tailor your products to your users, hire...
E-myth Revisited
by: Art Gangel, Business Consultant The book E-myth Revisited by Michael Gerber is the most important business book you’ve ever read. Gerber was one of the progenitors of the business systems movement of the late 80’s and 90’s, and his words ring just as true now as...
5 Tips for Surveying
Whether you’re collecting data on your own for the first time or have hired a professional consultant, the validity of your research is dependent on the validity of your survey and its implementation. Below are 5 tips for obtaining useful and valid information. 1....
Fixing Failing Apps and Sites
Let’s look at why your apps and sites may fail and how we can fix them. We’ll start with the informative article ‘Why Software Fails’ by IEEE, a technology association. Then we’ll look at the intriguing video based on the article, ‘The ROI of User Experience’. This...
The look of the emfluence Marketing Platform
The look of emfluence is even more friendlier and sophisticated. How did emfluence’s 8-year-old application called the Marketing Platform get this updated look? It all began with a usability study called the Flow Pack. Similar to a heuristic evaluation, FluidUI’s Flow...
The Difference Between Social Media Monitoring and Measurement
by Eric Melin, Spiral 16, Manager Marketing & Communications Companies today have a wide array of options when it comes to web and social media monitoring and measurement. Once you have collected all the relevant data for your brand or online market study, though,...
What Are Your Users Hungry For?
When emfluence brought their Marketing Platform to our dinner table, they brought their appetite. They wanted to know what their users – email and social media marketers – needed from their web-based toolset and we served up answers. We listened to their users and...