by susana | Sep 22, 2014 | Design, Technology, Uncategorized, usability
Want lip-licking UIs? Itâ™s all in the ingredients. Here is FluidUIâ™s 3 layer recipe for mouth watering UIs with rich design & usability: Discovery Layer: 2 cups of Product and Competitor Research & Review 1 cup of User Research Fold the doe...
by susana | Jul 23, 2014 | Design, usability
I was along for the roller coaster ride of Tenacity. A Sprint Accelerator startup, Tenacity was put through the rigorous Techstars curriculum and came out with national clientele. In the 3 month program Tenacity not only started a mobile health app company, they also...
by susana | Oct 8, 2013 | Design, usability
A recent study found that a usable site gives you an upper hand, though a well designed site takes the jackpot. The researchers at Wichita State University’s Software Usability Research Lab (SURL) confirmed earlier findings that first impressions can determine whether...
by susana | Jul 28, 2013 | Design, Technology, usability
Designing for Persuasion, Emotion, and Trust (PET) is going beyond the usability’s Can Do factor to designing incentives for Will Do and Still Do. These three Do factors of PET can be defined as: Can Do (can users easily navigate and find info) Will Do (will users act...
by susana | Aug 21, 2012 | Design, Technology
Last Spring I was given a delightful little puzzle by a Sprint User Experience (UX) Manager. He challenged me to apply the PET Principal (Persuasion, Emotion and Trust) to the footer of Sprint.com. A new look to the footer that would speak to prospects and customers,...
by susana | Jan 16, 2012 | biz tips, Design, Software, Technology, usability
I met with an ecommerce company who wanted a UI that was different from their competition. So strongly they felt, that they did not assess their competitors’ design, architecture or task flows. Thus, they had a clumsy UI and complicated tasks compared to their...
