by susana | Sep 22, 2014 | Design, Technology, Uncategorized, usability
Want lip-licking UIs? Itâ™s all in the ingredients. Here is FluidUIâ™s 3 layer recipe for mouth watering UIs with rich design & usability: Discovery Layer: 2 cups of Product and Competitor Research & Review 1 cup of User Research Fold the doe...
by susana | Jul 28, 2013 | Design, Technology, usability
Designing for Persuasion, Emotion, and Trust (PET) is going beyond the usability’s Can Do factor to designing incentives for Will Do and Still Do. These three Do factors of PET can be defined as: Can Do (can users easily navigate and find info) Will Do (will users act...
by susana | Jan 25, 2013 | biz tips, Entrepreneurial, mobile, Technology
2013 TRENDS In scanning the Forbes Magazine, Washington Post and Rolling Stone I saw these commonalities and stand-outs: Mobile Device Battles: In 2013, mobile devices will surpass PCs as the most common Web access tools. By 2015, over 80% of handsets in mature...
by susana | Aug 21, 2012 | Design, Technology
Last Spring I was given a delightful little puzzle by a Sprint User Experience (UX) Manager. He challenged me to apply the PET Principal (Persuasion, Emotion and Trust) to the footer of Sprint.com. A new look to the footer that would speak to prospects and customers,...
by susana | Jan 16, 2012 | biz tips, Design, Software, Technology, usability
I met with an ecommerce company who wanted a UI that was different from their competition. So strongly they felt, that they did not assess their competitors’ design, architecture or task flows. Thus, they had a clumsy UI and complicated tasks compared to their...
by susana | Apr 20, 2011 | Design, Technology, usability
Let’s look at why your apps and sites may fail and how we can fix them. We’ll start with the informative article ‘Why Software Fails’ by IEEE, a technology association. Then we’ll look at the intriguing video based on the article, ‘The ROI of User...
