News
The look of the emfluence Marketing Platform
The look of emfluence is even more friendlier and sophisticated. How did emfluence's 8-year-old application called the Marketing Platform get this updated look? It all began with a usability study called the Flow Pack. Similar to a heuristic evaluation, FluidUI's Flow...
Getting to Know the emfluence Marketing Platform
by Jessica Best, emfluence marketing manager, emfluence.com The emfluence Marketing Platform is a web-based application that helps clients create, schedule, deploy and track their digital marketing campaigns. Born in Kansas City in 2003, emfluence is a full-service...
Fixing Failing Apps and Sites
Let’s look at why your apps and sites may fail and how we can fix them. We’ll start with the informative article ‘Why Software Fails’ by IEEE, a technology association. Then we’ll look at the intriguing video based on the article, 'The ROI of User Experience'. This...
E-myth Revisited
by: Art Gangel, Business Consultant The book E-myth Revisited by Michael Gerber is the most important business book you've never read. Gerber was one of the progenitors of the business systems movement of the late 80's and 90's, and his words ring just as true now as...
IT & Powder Puffs
Do you want to think outside of your company's box? How about revolutionizing how customers perceive your products and services? Then hire consultants who think differently. If you are a technical company who wants to tailor your products to your users, hire...
Search Lessons Learned from the JCPenney Story
by Corey Morris – emfluence SEO Expert, emfluence.com Google monitors search engine optimization tactics for websites of all sizes, including major brands like JCPenney. The company’s SEO vendor had the entire JCPenney product line averaging a rank of 1.3 – page 1...
Are You Mobilized?
Mobilized is more than carrying a phone, it is capitalizing on the moment. To improvise here and now and not wait until … or hesitating because … . It is seeing the possibilities and putting them into action.. Let the moment, the surroundings and the people within...
A Better UI and Idea in I5 Minutes
Your most effective meeting on user interface design is the one where you show your boss or client what you can do. Rather than telling them, or stating what you have done for others, demonstrate what you can do for them. We have helped prospective clients improve...
Tech Poems
The Net Loosely woven Though continuous A pattern of voids More gaps to fall through Than structure to uphold The Web Strands connecting Stringing from place to place We delight in its structure Delicately Interwoven Steadfast mechanism Not something we can hold, nor...