by susana | Oct 25, 2012 | Software
by Jessica Best, emfluence Community Director The emfluence Marketing Platform has come a long way since we first started working with Fluid-UI. Since our post in June 2011, we’ve had over a year of updates and another User Conference to talk to our platform users...
by susana | Aug 21, 2012 | Design, Technology
Last Spring I was given a delightful little puzzle by a Sprint User Experience (UX) Manager. He challenged me to apply the PET Principal (Persuasion, Emotion and Trust) to the footer of Sprint.com. A new look to the footer that would speak to prospects and customers,...
by susana | Aug 4, 2012 | biz tips, Entrepreneurial
Ingenuity defines America. France has romance, England is prim-and-proper and Germany has industrialism. Americans are the inventors of electricity, automobile assembly, the telephone and the digital computer. If we did not invent it, we capitalized upon it. As we...
by susana | Apr 5, 2012 | biz tips, usability
based on the article of Gayle Kaplan, National Information Services (NIS) Whether you’re collecting data on your own for the first time or have hired a professional consultant, the validity of your research is dependent on the validity of your survey and...
by susana | Jan 16, 2012 | biz tips, Design, Software, Technology, usability
I met with an ecommerce company who wanted a UI that was different from their competition. So strongly they felt, that they did not assess their competitors’ design, architecture or task flows. Thus, they had a clumsy UI and complicated tasks compared to their...
