The look of the emfluence Marketing Platform

The look of emfluence is even more friendlier and sophisticated. How did emfluence’s 8-year-old application called the Marketing Platform get this updated look? It all began with a usability study called the Flow Pack. Similar to a heuristic evaluation,...

Getting to Know the emfluence Marketing Platform

by Jessica Best, emfluence marketing manager, emfluence.com The emfluence Marketing Platform is a web-based application that helps clients create, schedule, deploy and track their digital marketing campaigns. Born in Kansas City in 2003, emfluence is a full-service...

Fixing Failing Apps and Sites

Let’s look at why your apps and sites may fail and how we can fix them. We’ll start with the informative article ‘Why Software Fails’ by IEEE, a technology association. Then we’ll look at the intriguing video based on the article, ‘The ROI of User...