by susana | Oct 8, 2013 | Design, usability
A recent study found that a usable site gives you an upper hand, though a well designed site takes the jackpot. The researchers at Wichita State University’s Software Usability Research Lab (SURL) confirmed earlier findings that first impressions can determine whether...
by susana | Jul 28, 2013 | Design, Technology, usability
Designing for Persuasion, Emotion, and Trust (PET) is going beyond the usability’s Can Do factor to designing incentives for Will Do and Still Do. These three Do factors of PET can be defined as: Can Do (can users easily navigate and find info) Will Do (will users act...
by susana | Apr 5, 2013 | biz tips, usability
Do you see the clients of your site or software purely as clients, possibly as dollar signs or as users? If you see them as users, then you may also see them as partners who can make your product better. How do you partner with users? Survey users with online services...
by susana | Jan 25, 2013 | biz tips, Entrepreneurial, mobile, Technology
2013 TRENDS In scanning the Forbes Magazine, Washington Post and Rolling Stone I saw these commonalities and stand-outs: Mobile Device Battles: In 2013, mobile devices will surpass PCs as the most common Web access tools. By 2015, over 80% of handsets in mature...
by susana | Oct 29, 2012 | FluidUI News, Software, usability
The emfluence Marketing Platform has been sampling a UX (user experience) smorgasbord, from delectable user interviews to full-bodied heuristics. Their appetite was spurred by the need to redesign their Marketing Platform with a look that would be more telling of its...
