News
U and I will design for Them
'U and I will design for Them' is a former tag line of mine and also a worthwhile practice. 'U' the client and 'I' the designer, is key to designing for 'Them', the user. In asking the right questions you can discover the users' needs and achieve greater ROI....
Bands and Ballparks | A Business Strategy
The band and the ballpark principal helped me start FluidUI. I wanted to do what I knew, be an interactive agency. I hadn't considered being a user interface (UI) or user experience (UX) consultant. But my board knew better. They knew the market already had too many...
Building Your Brand by Partnering
Many of my projects involve partnering with other companies. A software design I just completed had 3 designers on it, each lending their own specialty. As they say three's company and triples the numbers delivering your brand. Companies don't have to be lone wolves...
Getting Naked and other useful biz tools
Like good friends these tools are valuable assets. Take a quick break and let these tools change the way you do business or at least help you get through the work week quicker and with better results. 1. Getting Naked is a page turner with a QUIETLY POWERFUL message....
Card Sorting: 2 Distinct Demos
These videos are excellent sources on conducting card sorts - a technique used for determining the content and navigation for websites and software. They vary in delivery: one takes a group approach, similar to marketing focus groups; in the other individuals perform...
i like gambling at thrift stores
Everyone should go thrift store shopping. What have you got to lose? What I like is finding these items that are not my usual buy, they tend to be in a color (like shocking pink) or shape (a flare at the pants bottoms) I avoid. They cost only a few dollars and when...
Apple vs. Sprint: In look-and-feel
Let's decipher and compare the user experiences of Apple and Sprint. They have distinct marketing approaches, industries and websites with some crossover. Both are consumer technology companies offering products and services, but when you break it down further it is...
Heuristic WHAT?
A Heuristic Evaluation tells you if your website or software is easy to use. FluidUI can review your screens to evaluate page structure, navigation, visual consistency, etc.. We use set standards to generate a report on how you deviate from those standards. The report...
Top 3 Sites in Looks, Use, and ID
Take a quick break and be inspired by these standout websites. Their secret is offering a unique user experience that enhances the selling of their products or services. You may not be in the market for what they have to offer, but after visiting their sites, that...